The search landscape has fundamentally shifted. While Google still processes billions of queries daily, a growing number of business decisions are now influenced by AI assistants.
When a CEO asks ChatGPT "Who are the best AI consultants in Pretoria?", your business needs to appear in that response. This is AI visibility — and it's the new frontier of digital marketing.
AI visibility refers to how well your business, products and services are represented in the training data and real-time retrieval systems of large language models (LLMs).
Ask ChatGPT about your industry — see if your business appears
Check your structured data — use Google's Rich Results Test
Review your llms.txt file — a supplementary machine-readable summary; useful, but not required by Google or any AI platform
Run an AI readiness audit — get a comprehensive score
Start with an AI readiness audit. Understand where you stand, then build a structured plan to improve your visibility across all major AI platforms.
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