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    Is Your Website Invisible to ChatGPT? Here's How to Check

    10 April 20266 min

    The search landscape has fundamentally shifted. While Google still processes billions of queries daily, a growing number of business decisions are now influenced by AI assistants.

    When a CEO asks ChatGPT "Who are the best AI consultants in Pretoria?", your business needs to appear in that response. This is AI visibility — and it's the new frontier of digital marketing.

    What Is AI Visibility?

    AI visibility refers to how well your business, products and services are represented in the training data and real-time retrieval systems of large language models (LLMs).

    How to Check Your Visibility

    Ask ChatGPT about your industrysee if your business appears

    Check your structured datause Google's Rich Results Test

    Review your llms.txt filea supplementary machine-readable summary; useful, but not required by Google or any AI platform

    Run an AI readiness auditget a comprehensive score

    What to Do If You're Invisible

    Start with an AI readiness audit. Understand where you stand, then build a structured plan to improve your visibility across all major AI platforms.

    Want to see how your website scores?

    Get your free AI Readiness Score in 30 seconds — no email required.

    Get Your Free AI Score